All-New Balise Nissan of West Springfield Officially Open on Riverdale Street

Have you been on the South end of Riverdale Street in West Springfield over the last few months? Well, if you have, you’ve probably seen a lot of dealership construction—including the construction of the all-new Balise Nissan of West Springfield.

Now, the construction is finally complete and our brand-new dealership is open for business! We couldn’t be happier to be out of a sales trailer, but there’s a lot more to the story.

You’ll notice the all-new Balise Nissan looks a bit different than the Nissan dealerships you may be used to seeing around the area (Curry Nissan, Lia Nissan, etc.) The reason why is that Balise Nissan is one of the first dealership’s in the country to tote the new Nissan NREDI (Nissan Retail Environment Design) 2.0 initiative. We’re the first dealer in the northeast region to construct a dealership using the new design. 

The new dealership features a variety of amazing offerings meant to enhance the retail experience as well as overall customer experience. From top to bottom, the dealership has been given a modern facelift far different from the previously inhabited Jerry Rome Nissan store. The entranceway includes a featured vehicle car pad and plenty of room for display vehicles. The store also features a spacious shared sales and service lounge with the to-be-expected complimentary hot beverages, television and internet access. 

The store also features design center and a Nissan Personalization Studio created for customers to take control of their buying experience and to discover the perfect vehicle for them right inside our dealership.

For those with busy work and family lives, our new dealership features a private children’s area as well as a quiet lounge for those needing to get work done.  

We truly feel our new store, coupled with a solid team of Nissan professionals (some new, and some of your favorite from the old Jerry Rome Nissan store) is going to provide customers the experience they want and the service they deserve. 

Come in and see for yourself—we look forward to seeing you!

Source: Balise Blog