Balise & Thunderbirds: A Whole Month of Fun!
At Balise, we love our TBirds! Whether it’s a night out for the department, or sharing with our fans on social media, we love supporting our local sports team. Over the next month (December and January), we have a whole bunch of fun events planned in partnership with the Springfield Thunderbirds. You won’t want to miss!
Balise Night @ the Thunderbirds
Saturday, December 16th @ 7:05pm
While our TBirds take on the Hartford Wolfpack at the Thunderdome, we’ll be celebrating the holiday season with a little Balise flair. The first 1,500 fans will receive a limited-edition Boomer Claus Ornament! Stop by our table on the concourse to visit with Squeaky Balise, our mascot; spin the prize wheel for tons of giveaway items; and learn more about upcoming Balise/TBirds events!
Meet the Players @ Balise Nissan of West Springfield
Monday, December 18th @ 5pm
Did you know our brand-new Balise Nissan dealership on Riverdale Street in West Springfield is officially open? Well we’re inviting you to come check it out on Monday, 12/18 as we host a couple of Thunderbirds players for signings and photos. Squeaky and Boomer will also be present and handing out some goodies!
Meet the Players @ Balise Hyundai
Wednesday, January 3rd @ 5pm
Just because you attended on 12/18 doesn’t mean you should miss our second “Meet the Players” event at Balise Hyundai in January. We’ll be hosting more players and having more fun than ever so make sure you come out and join us! For every customer who test drives a Hyundai that night, you’ll receive tickets to the Thunderbirds game on 1/26!
Balise Car Wash Night @ the Thunderbirds
Friday, January 26th @ 7:05pm
For the third consecutive year, we’re hosting Balise Car Wash Night at the Thunderbirds and inviting all of our car wash fanatics. Individual wash giveaways, 50% off detailing services and one person will even walk away with one-year of FREE unlimited washes. Notably, we’ll be celebrating the GRAND OPENING of our newest location, Balise Riverdale Car Wash. You won’t want to miss it!
Have you been on the South end of Riverdale Street in West Springfield over the last few months? Well, if you have, you’ve probably seen a lot of dealership construction—including the construction of the all-new Balise Nissan of West Springfield.
Now, the construction is finally complete and our brand-new dealership is open for business! We couldn’t be happier to be out of a sales trailer, but there’s a lot more to the story.
You’ll notice the all-new Balise Nissan looks a bit different than the Nissan dealerships you may be used to seeing around the area (Curry Nissan, Lia Nissan, etc.) The reason why is that Balise Nissan is one of the first dealership’s in the country to tote the new Nissan NREDI (Nissan Retail Environment Design) 2.0 initiative. We’re the first dealer in the northeast region to construct a dealership using the new design.
The new dealership features a variety of amazing offerings meant to enhance the retail experience as well as overall customer experience. From top to bottom, the dealership has been given a modern facelift far different from the previously inhabited Jerry Rome Nissan store. The entranceway includes a featured vehicle car pad and plenty of room for display vehicles. The store also features a spacious shared sales and service lounge with the to-be-expected complimentary hot beverages, television and internet access.
The store also features design center and a Nissan Personalization Studio created for customers to take control of their buying experience and to discover the perfect vehicle for them right inside our dealership.
For those with busy work and family lives, our new dealership features a private children’s area as well as a quiet lounge for those needing to get work done.
We truly feel our new store, coupled with a solid team of Nissan professionals (some new, and some of your favorite from the old Jerry Rome Nissan store) is going to provide customers the experience they want and the service they deserve.
Come in and see for yourself—we look forward to seeing you!
For the third consecutive year, Balise Subaru will partner with Hasbro Children’s Hospital in Providence, Rhode Island for the annual Subaru Share the Love Event. For every new Subaru purchased or leased between campaign dates of November 16, 2017 and January 2, 2018, Subaru of America will donate $250 to the purchaser’s choice of charities.
Since 2008, Share the Love has donated more than $94 million to charity—including over 660 local charities like Balise beneficiary, Hasbro Children’s Hospital.
Over the course of the Share the Love partnership, Balise Subaru has raised nearly $70,000 for Hasbro Children’s Hospital. These funds have been critical to supporting patient care, maintaining medical equipment and expanding research opportunities.
Our Balise team is thankful for the support of our Subaru customers in supporting the local hospital.
“In addition to the incredible ways a gift of this size can advance hospital goals, I’m most amazed with the way this campaign brings our community together,” said Noah Cahillane, General Manager of Balise Subaru. “We love our hometown and our state, and giving back is always a priority for us. To see our customers joining us in this endeavor—year after year—it is quite special.”
Hasbro Children Hospital has the only pediatric emergency department, Level 1 Trauma Center, pediatric critical care teams, and 24-hour ambulance in the region, but also provides services dedicated to making a sometimes long-term hospital stay easier for family members of patients.
In the last year, the Balise organization has also supported other hospital services such as The Tomorrow Fund and the hospital’s Partial Hospital Program through a variety of fundraising efforts—including hosting Billy Gilman at Balise Toyota last January.
We hope the 2017 Share the Love event will bring even more funds and additional awareness to the great work of Hasbro Children’s Hospital.
On Thursday, November 9th at the MassMutual Center, Junior Achievement of Western Massachusetts held their 12th annual Stock Market Competition. The event brought middle school and high school students together onto a simulated trade-floor where teams have 60 minutes to make as many trades and as much money as they can. Each team begins with $1 Million and every 60 seconds represents one day.
The competition was established 12 years ago and featured only 73 students at the inaugural event. Now, the event has grown to include hundreds of students from 25 Western Massachusetts middle and high schools.
Balise has been a major of this sponsor for nearly a decade. As a company, Balise prides itself on supporting community events that enhance the development of local youth. The JA Stock Market Challenge is one of the group’s favorite events of the year as it gives student’s real world business and financial experience. These students will grow to be the leaders of our community.
“We want to take a minute to thank our three Platinum sponsors, Savage Arms, Balise, and Comcast who have all been with us for a while,” noted the event’s MC before the starting bell rang to open the trade floor. “Without them, this event would not exist so thank you.”
This year, our sponsorship supported West Springfield High School student teams are well as middle school students from St. Thomas the Apostle School. Team FYM from West Springfield High finished 15th and Team Terriers on Main Street finished 20th. Both teams increased their portfolios by more then 53%!
Balise would like to thank the Junior Achievement of Western Massachusetts for putting on such a fantastic event for these students and for allowing us to be a part of it year after year.
The annual Yuletree Jubilee holiday tree festival sponsored by the Red Thread Network begins at Balise Toyota in West Springfield on Friday, November 24th and will run until Sunday, December 10th. As in years past, local businesses and individuals decorate themed holiday trees and set them up in the Toyota showroom. Last year, the ice-skating snowman decorated by Burkhardt, Pizzanelli, PC and Once Upon a Child’s “Snuggle Up & Read” tree were two of our favorites! We can’t wait to see what participants will come up with this year.
During the two-week event, raffle tickets are sold to attendees and at the end of the celebration, the trees and gifts underneath are raffled off. Tickets are 25 for $10 and are available Monday-Friday from 10am-6pm and Saturday & Sunday from 10am-6pm in the Balise Toyota showroom.
As in year’s past, a number of days during the festival will feature entertainment from local organizations and fun holiday activities. We are really looking forward to the Irish Step Dancers of Cassin Academy on Friday, December 1st at 7pm as well as the Alice Moore Bell Choir on Saturday, December 9th!
If you’re in the area, we encourage everyone to come out for this FREE tree festival and immerse yourselves in the magic of the holidays. Donations are always welcome and appreciated as all funds collected during the event will go towards supporting the West Springfield Arts Community.
Thank you to our amazing partners and donors for helping Balise and Red Thread Network to put on such a heartwarming event. We couldn’t do any of this without you.
Over the last five months, three major hurricanes have hit areas of the Atlantic basin—Harvey, Irma, and Maria—each bringing with it mass fatalities and extensive devastation. Despite being a dealer group located in the Northeast, many of our Balise associates have family and friends in the areas affected by these storms. While we certainly care deeply about our associates, we also care about their loved ones.
During the month of October, Balise Motor Sales came together as a company (and family) and began a fundraiser for Balise associates to support those effected. The team set a fundraising goal of $10,000 and Balise would match the first $10,000 at a rate of 2:1.
In total, the group—made up of associates from Western Massachusetts, Cape Cod, Rhode Island and Fairfield, CT—donated a total of $14,000 to the Red Cross for Hurricane Disaster Relief. A check was presented to the American Red Cross for the total amount on Wednesday, November 1st at the group’s Balise Kia dealership in West Springfield, MA.
“We are thrilled to be able to provide such a substantial donation towards disaster relief after the tragic hurricanes of this summer and fall,” said Amy Roberts, Vice President of Human Resources for Balise Motor Sales. “Many of our associates have loved ones affected by these disasters so to come together as a company to raise this money to support them is quite special.”
Although we know residents of areas hit by these storms still have a long journey ahead of them, but we hope the funds contributed by our Balise associates will help aid in even the smallest way. Our thoughts and prayers are with everyone rebuilding their lives.
Thank you to our amazing customers for voting us “Best New Car Dealer”, “Best Used Car Dealer” and “Best Auto Repair” in Western Massachusetts! Our team accepted all three awards last night at the Reader Raves 2018 dinner and awards ceremony held at The Log Cabin in Holyoke.
The night was fabulous, celebrating the winners from a number of categories from food, to shopping and recommended services. The Republican and MassLive began this best-of poll eight years ago and this year, garnered 62,712 individual votes from readers across Western MA. We are honored to be winners (three times!) this year!
Warwick Soccer Night at Balise Toyota of Warwick
For the third year in a row, Balise Toyota of Warwick hosted their Balise sponsored fall soccer teams from the Warwick Soccer Association for their jersey distribution and unveiling event.
The Warwick Soccer Association is a non-profit organization run entirely by dedicated volunteers. They rely on generous donations to support their teams. The organization offers a variety of soccer programs for both girls and boys from ages 4-18. Available programs span from competitive travel teams to instructional clinics.
60 players and their families/siblings gathered in the Balise Toyota showroom last night to meet their teammates, coaches and to enjoy some pizza—because what builds friendships better than pizza, right?
The Balise Racing Renegades, Balise Speed Demons, Balise Revving Rebels, Balise Diesel Dawgs, Balise Road Warriors will kick off their season in the coming weeks and we wish them the best of luck.
Did you catch this year’s Nathan’s Famous Hot Dog Eating Contest on the Fourth of July? If you did, you’d know Joey Chestnut took home the championship belt after eating a Coney Island record of 72 hot dogs! That’s pretty impressive, but how many White Hut cheeseburgers do you think he can eat in ten minutes? Well, you’re going to find out this September!
Balise will be returning as the presenting sponsor of the 2nd annual White Hut World Cheeseburg Eating Championship at The Big E on September 23rd. This year’s event will bring the highest ranked professional eaters in the world– Joey Chestnut, Matt Stonie, Carmen Cincotti, Geoffrey Esper, Darron Breeden, and Eric “Badlands” Booker to name a few– together to see who will take home this year’s title. Last year, Matt “Megatoad” Stonie ate 43 cheeseburgers with grilled onions to win the belt, but word on the street is that Chestnut and Cincotti are coming in hot for his title…
Join us on the Court of Honor stage on Saturday, September 23rd at 4pm for the main competition. An amateur eating contest featuring local stars will take place before the event. Stay tuned for a list of local stars and a full list of the professionals.
On Wednesday, June 28th, Balise Hyundai and Hyundai representatives from the greater-Springfield area gathered at Baystate Medical Center for the presentation of the Hyundai Hope on Wheels Impact Grant which will directly support the Hospital’s current project of expanding the 15-year old Pediatric Procedures Unit and relocating the Sadowsky Center for Children. The $6.5 Million project—the future of Baystate Children’s Hospital—will be nearly 50% funded by community support.
“Our partnership with Hyundai is extremely important to our work and we are so grateful for the opportunity to celebrate this grant recognition with you all here today,” said Kathy Tobin, Interim Leader of Philanthropy for Baystate Health Foundation.
Balise representatives on hand for the ceremony were Jeb Balise, CEO of Balise Motor Sales; Brian Houser, General Manager of Balise Hyundai in Springfield, MA; Alex Balise McEwen, Marketing Manager; and additional members of the Marketing Team.
Houser, a father to two young daughters, holds the Hyundai Hope on Wheels initiative close to his heart and through the dealership, has met and connected with many parents who will benefit from this Impact Grant. Hyundai Hope on Wheels, which begin with one Boston-area dealer, has since expanded to include more than 800 dealers nationwide.
“Our commitment to the fight against pediatric cancer is not about selling cars or promoting our business,” said Houser during his speech. “This is truly at the core of who we are and what we do to try and make the world a better place. There is nothing more important to us.”
Baystate Health is one of 25 hospitals this year receiving the Hyundai Impact Award.
“There’s not a children’s hospital in the country who can do what they do without the community and philanthropy…so thank you for this support,” said Charlotte Boney, Chair of Pediatrics at Baystate Health.
Following the ceremonial speeches was the signature Handprint Ceremony, where several children and teens who were once treated at Baystate Children’s Hospital added their handprints to our Hope Vehicle, joining the prints of hundreds of other children who are fighting cancer.
Balise is honored to support Baystate Health in their efforts to end pediatric cancer and look forward to seeing the completed renovations of the Pediatric Unit as well as the relocation of the Sadowsky Center. Thank you to Hyundai and Baystate for allowing us to be a part of such a meaningful and inspiration campaign.
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